Lastly! Versatile Format transparency…
The New Possibility
Some advertisers are seeing a brand new Artistic possibility within the breakdown menu. Choose it and you might even see Versatile Format.
[NOTE: Meta seems to be experimenting with this Creative breakdown option right now (not to be confused with Dynamic Creative Element). Depending on the ad account, I’m also seeing options for Image Generation and Related Media.]
This new breakdown will let you view your information by Versatile Format. It’s not clear if this can be a take a look at or an official rollout, however this might be large.
What’s Versatile Format?
Versatile Format lets you submit as much as 10 photographs or movies for a single advert.
It’s the alternative for Dynamic Artistic when utilizing the Gross sales or App Promotion goals.
The Want for Transparency
The issue was the dearth of transparency. There’s been no technique to view how particular person creatives carried out. The Dynamic Artistic Factor breakdown didn’t work.
This could clear up that downside.
I nonetheless advocate specializing in mixture outcomes, however that is helpful data. It may possibly assist inform the kinds of creatives to make use of in future adverts.
