Cease working advertisements from an iOS system…
Starting in February, Apple started imposing a 30% service payment on Fb and Instagram advertisements initiated from iOS apps. Meta pays this payment and passes it on to you. On the time, this enforcement utilized to the US solely.
That is now increasing to the remainder of the world.
Learn how to Keep away from the Payment
Perceive that Meta doesn’t need you to pay these charges both. They go straight to Apple and in the end impression your return on advert spend.
I’ve seen advertisers posting display pictures of those added charges, they usually assume that that is one thing Meta is amassing. They’re not.
There’s a straightforward means round this. You might even see a message from Meta once you try and publish advertisements that can lead to that payment.
A Assist Middle article from Meta additionally tries to assist information you.
To keep away from Apple’s service payment, you merely have to publish your advert from desktop or different non-iOS system. Or technically, you would use that iOS system and publish from internet.
In case you don’t have an iPhone or iPad, this doesn’t impression you. In case you’re utilizing a Mac, you’re good. In case you shun all Apple merchandise, preserve doing what you’re doing and ignore this message.
Basically, it’s reminder that you have to be utilizing Adverts Supervisor from desktop anyway. That is but one more reason.
