What’s your advert restrict? Each Fb web page has a restrict of the variety of adverts it will possibly run directly primarily based on advert spend.
Let’s discover yours…
What They Are
There are 4 tiers…
- Underneath $100k for highest spending month: 250
- Underneath $1 Million: 1,000
- Underneath $10 Million: 5,000
- Over $10 Million: 20,000
Notice that this restrict is per web page, not advert account. So if a single web page is managed by a number of advert accounts, all adverts depend towards the restrict.
Discover Yours
Advert Limits Per Web page is discovered throughout the All Instruments Menu underneath the Promote group.
There you’ll get an inventory of the pages you handle and progress towards your restrict.
Is it Crucial?
Meta first applied advert limits per web page in 2019 as a result of advertisers had been hurting efficiency by operating too many adverts directly. And that’s a really actual threat.
Actually, these limits appear unreachable. Working 250 adverts whereas spending underneath $100,000 monthly is overkill. You’d should be utilizing all types of automated programs for this to offer any benefit, and even then I’d be skeptical.
It is sensible to have a restrict, however it feels as if these should be up to date. Particularly due to the various adjustments since 2019 associated to viewers enlargement and algorithmic concentrating on, there may be much less utility for the variety of advert units (and resultant adverts) that we as soon as used.
Maintain it easy, children.
