I’m beginning to surprise if focusing on even issues anymore.
Don’t confuse what I’m saying. This isn’t an infomercial for Meta’s wonderful hands-off algorithmic focusing on. It has its flaws.
What I’m saying is that we’ve little or no management over how our advertisements are delivered.
Instance
Right here’s an instance…
I examined 4 totally different focusing on methods:
Utilizing breakdowns by viewers segments, I see that distribution to remarketing and prospecting was almost the identical in all instances. It didn’t matter whether or not I listed these remarketing audiences as strategies or specific focusing on inputs.
Should you use Benefit+ Viewers, virtually every thing is a suggestion. Should you use authentic audiences and optimize for conversions, your viewers is often expanded.
It looks like we’re reaching the identical individuals regardless.
