Snapchat has introduced a brand new awards present for Snap creators known as “The Snappys,” which is able to acknowledge and spotlight in-app expertise.
Snapchat mentioned The Snappys will rejoice the creators shaping tradition on Snapchat, including that the present will honor inventive excellence, cultural affect and community-building throughout the platform.
Snappy awards can be handed out to Snapchat creators who excel in classes together with leisure, comedy, music, sports activities and wonder, in keeping with a Feb. 25 announcement from the corporate.
As per Snapchat: “Happening on March 31 at Snapchat’s Santa Monica headquarters, The Snappys will convey collectively creators, trade leaders, and particular company for a night centered on the voices, tales, and creativity resonating most with our neighborhood. The present can be hosted by comic and Snap Star Matt Good friend, who has constructed his personal neighborhood on Snapchat and can convey his signature voice and comedic aptitude to the night.”
The occasion can even embrace a lifetime achievement award for DJ Khaled, who has lengthy been related to Snapchat, utilizing it to showcase his life-style.
DJ Khaled’s Snapchat account first rose to fame in 2015, when he documented his misadventure of getting misplaced whereas jet snowboarding in Miami, in keeping with NME. That video solidified him as a must-follow for a lot of Snapchat customers, together with his uncooked posting fashion profitable over the app’s viewers.
Snapchat mentioned The Snappys can even embrace awards reminiscent of Highlight MVP, for the very best short-form video creator; Greatest Storyteller within the app; and Breakout Creator of the 12 months.
“Collectively, these honors replicate the various methods creators spark conversations, construct neighborhood, and outline tradition on Snapchat,” Snapchat mentioned. “The Snappys reinforces Snapchat’s ongoing dedication to celebrating creators not simply as customers, however as artists, entertainers, and cultural leaders.”
It’s one other approach to spotlight the very best of Snapchat, and with the app’s progress slowing, and even shrinking in key markets, Snap must do extra to spotlight the very best content material within the app, with a view to maximize curiosity.
Possibly The Snappys will present one other stage for this, which may assist to get extra individuals wanting Snapchat’s manner.
