TikTok has launched some new advert choices in Europe to assist leisure entrepreneurs maximize their campaigns, whereas it’s additionally launched a brand new #BookTok bestseller listing to additional spotlight key ebook traits within the app.
First off, TikTok’s rolling out two new advert sorts in EU, in Streaming Advertisements and New Title Launch.
Streaming Advertisements is a man-made intelligence-powered advert possibility for streaming suppliers that may showcase related programming promotions to TikTok customers based mostly on their engagement historical past.
As per TikTok: “The format delivers customized advert experiences based mostly on customers’ demonstrated pursuits, surfacing essentially the most related titles from a streaming service’s catalog, from drama and comedy to unscripted and style content material. Constructed particularly for streaming platforms, the advertisements showcase a number of titles inside a single advert expertise with two artistic codecs.
The format will show both a video carousel of 4 titles, or a media card that highlights a number of titles from a streamer.
It might be a great way to interact audiences, and with 4 in 5 TikTok customers noting that the platform evokes their streaming selections, it might be a precious consideration.
The opposite new possibility is New Title Launch, which goals to assist leisure entrepreneurs “flip cultural moments into ticket and subscription gross sales.”
“Utilizing high-intent alerts corresponding to style desire and worth sensitivity, New Title Launch permits advertisers to succeed in audiences almost certainly to behave, whether or not for a season premiere, tentpole movie launch or dwell sport occasion.”
The brand new bulletins coincide with the 76th Berlinale Worldwide Movie Pageant, the place TikTok shall be seeking to showcase its worth as a key platform for leisure advertising, with a particular give attention to #BookTok and book-related engagement within the app.
“In 2025 alone, a median of 6.5 million posts about movie and TV had been shared every single day on TikTok, reflecting the dimensions and depth of viewers engagement on the platform. This fandom additionally creates field workplace buzz: not less than 15 of the highest 20 performing movies on the cinema in Europe final 12 months had been viral sensations on TikTok.”
To additional underline this, TikTok can be launching a brand new BookTok Bestseller Listing, which is able to spotlight titles which have captured essentially the most consideration within the app, and will gasoline additional alternatives (like movie adaptation).
Underlining this, TikTok has additionally highlighted the success of Mona Kasten’s novel Maxton Corridor, which went from a BookTok favourite to a preferred present on Prime.
“When the primary collection launched, it turned Prime Video’s most profitable non-US collection, topping charts in additional than 120 nations. Following the discharge of its second season in November 2025, the collection reached primary globally on Prime Video inside 24 hours. Its momentum reverberated again to its origins, with over 1.7 million bodily copies bought in Germany to this point.
So, extra alternatives for leisure manufacturers, in new advert instruments and choices, and extra future alternatives in potential diversifications, based mostly on TikTok traits.
And the numbers present that this might be a viable channel on each fronts, with the invention worth of the app driving extra publicity and attain amongst engaged audiences.
