TikTok may very well be about to make a giant leap into generative AI content material, with dad or mum firm ByteDance asserting its newest synthetic intelligence video device, referred to as Seedance 2.0, which is producing some amazingly life like outcomes.
Seedance 2.0, at present in Beta, is at present out there to some customers of Jimeng AI, which is one other video platform owned by ByteDance. The device makes use of the most recent generative AI video capability to provide extra refined outcomes than many different fashions, with extra life-like, life like actions, and fewer of that transferring underwater really feel.
And whereas it’s not on the playing cards for TikTok as but, it appears probably that it’ll ultimately make its method to the video platform, which already has a spread of generative AI instruments out there to help creators and entrepreneurs.
Over the previous yr, TikTok has added AI Group Shot, which allows customers so as to add pictures of themselves and their buddies to a picture template, an AI meme generator, AI-powered translations and captions, video thought turbines, image-to-video, AI selfies, customized avatar stickers, and extra.
So TikTok’s not precisely falling behind within the broader AI race, however Meta and X have put elevated give attention to their AI components, and specifically, their evolving video technology fashions, as a method to drive extra utilization of their costly AI options.
However SeeDance 2.0 may simply outperform them, which may see TikTok ultimately steal their thunder. Which might be a giant downside for the social media giants.
The most important problem for generative AI is earning money, as a result of it prices a lot to construct AI infrastructure, that simply making your preliminary prices again goes to be a steep climb.
Meta, for instance, is planning to spend $600 billion on AI knowledge middle initiatives over the following three years, whereas OpenAI is forecasting $1.4 trillion in knowledge middle funding over the following 8 years.
Which, actually, is an excessive amount of cash to even comprehend, however for context, Meta’s full-year income for 2025 was simply over $200 billion. The 2 largest corporations within the U.S., Walmart and Amazon, are bringing in simply over $681 billion and $638 billion respectively, which reveals simply how a lot client demand will likely be required for these AI initiatives to really make a revenue.
That’s why X is attempting to showcase its newest video instruments, as a result of it wants to start out getting extra folks to sign-up to subscribe to its instruments, so it may well a minimum of begin heading in the direction of funding its initiatives, whereas Meta will even be trying to sweeten its subscription packages with its newer AI fashions. As a result of the working price goes to necessitate enormous income consumption, throughout numerous components.
And if TikTok is available in with a greater, extra life like, extra partaking video technology choice, that gained’t be excellent news for the respective ambitions of those AI initiatives.
What’s extra, the evolution of SeeDance means that Chinese language builders might be getting forward of U.S. corporations on AI growth. That won’t please the U.S. authorities, which just lately outlined its plan to clear roadblocks to AI growth, in an effort to be sure that it leads the best way.
As such, the event of SeeDance 2.0, and different Chinese language AI fashions, may have vital implications, although we don’t know the main points of the codebase or course of as but.
Nevertheless it’s one other reminder that the AI race is international, and that builders in all areas are working with related expertise.
Will the perfect one win out, and if that’s the case, will the U.S. be the chief of the pack?
