Snapchat has introduced a spread of Tremendous Bowl-themed activations to assist customers interact with the massive sport, and participate in America’s greatest sporting occasion.
And with the vast majority of Snapchat customers planning to look at the sport, it may very well be a giant occasion for Snap, as customers look to share their predictions, moments, and extra within the app.
First off, Snapchat has its normal array of AR Lenses to assist customers have a good time the Tremendous Bowl, together with team-themed activations.
As you may see in these examples, Snapchat has a spread of AR results to select from, together with:
- NFL Tremendous Bowl LIX Lens: With this AR Lens, followers can characteristic themselves and invite a good friend to pose with Chiefs and Eagles Tremendous Bowl LIX helmets. The Lens may also be up to date post-Tremendous Bowl to focus on the winner.
- NFL Stay Jersey Lens: Obtainable on the NFL’s official Snap Profile and Snap’s Lens Carousel, followers can seamlessly strive on official jerseys for each Tremendous Bowl groups utilizing Snapchat’s Stay Garment Switch know-how. Snapchatters also can go to NFLShop.com from the Lenses to buy the jersey.
- Lens Assortment & AR Bar: Snapchat will host a devoted Tremendous Bowl AR Bar and Lens Assortment on Tremendous Bowl Sunday that includes all NFL Lenses.
The results will give customers a means to participate within the occasion from house, and share their help within the app.
Snap says that it’ll additionally characteristic real-time Tremendous Bowl highlights, behind-the-scenes content material, and extra, which will likely be out there in Tales, Highlight, and the official NFL profile.
Snapchat’s additionally sending a gaggle of Snap creators to the sport to get inside entry to the occasion:
“For the primary time, Snapchat has collaborated with the NFL to launch an official NFL x Snapchat Creator Program, bringing Snap Stars to the Tremendous Bowl. Creators together with Katie Austin, Ross Smith, Jack Mancuso, and Treasure Wilson will seize and share their distinctive views via content material posted to Tales and Highlight, giving Snapchatters a behind-the-scenes have a look at all of the motion.”
Lastly, Snapchat may also combine its Snapchat Cam into Caesars Superdome in New Orleans, which can allow the NFL to put Lenses on attending followers “together with a customized New Orleans Tremendous Bowl themed helmet in addition to Eagles and Chiefs helmets to foster a shared sense of pleasure all through the group.”
That can assist to advertise Snap’s AR results to an enormous viewers, each on the sport and at house.
NFL is a serious focus for Snapchat customers, with 80% of U.S. Snapchatters planning to tune into the sport, whereas round 90% of Snapchatters interact with sports activities content material weekly. As such, Tremendous Bowl weekend is a giant second for the app, and will see a heap of individuals logging on to share their ideas concerning the occasion.
