X has introduced one other million-dollar prize, this time for Grok-generated video, with X customers being requested to generate video clips that may type part of X’s upcoming Tremendous Bowl advert to advertise its newest AI instruments.
You thought the enjoyable was over? 🏈
This weekend, video takes middle stage on the timeline.
We’re awarding $1M, $500K, and $250K to the highest three movies about @grok, created with Think about 1.0. pic.twitter.com/erwSiywBPs
— Creators (@XCreators) February 5, 2026
As outlined within the video above, X is looking on its customers to submit their very own Grok-generated video clips that showcase the capability of its newest video technology instruments.
As per X:
“Create an advert that reveals off what makes Grok highly effective, hilarious, truthful, or game-changing. Your video have to be created with Grok Think about 1.0, be 30 seconds or much less”
X launched its Grok 1.0 video technology engine final week, which it says can generate a lot better-looking, extra constant, and longer video clips, and might even generate audio parts as properly. Which it hopes will act as a lure to get extra individuals to sign-up to its subscriptions, in an effort to achieve full entry to Grok’s varied features.
Although even with these enhancements, I don’t know that it’s going be the winner that X expects.
For instance, in an effort to showcase the capability of Grok 1.0, X lately commissioned “AI movie maker” Christopher Fryant to place collectively a brief movie that demonstrates the newest Grok advances.
That movie is known as “Routine,” and it’s fairly dangerous:
Large information: I used to be commissioned by @xai to create a brief movie in 2 days utilizing solely Grok Think about 1.0 (stills and video).
So in honor of Groundhog Day, right here it’s: “Routine” a movie a few man in a time loop in suburbia.
Thanks a lot to the xAI group and @elonmusk for this… pic.twitter.com/8mQ6LohPvs
— Christopher Fryant (@cfryant) February 2, 2026
Yeah, I don’t know that Grok 1.0 goes to be the winner that X thinks, however then once more, as with all AI generations, the true worth of such lies within the precise concept, and the idea that powers the story. Although even then, this quick movie appears fairly disjointed, with odd facial expressions and results. And that’s when within the fingers of an skilled AI video creator.
However Elon and Co. are tremendous eager to indicate off what Grok can do, so its Tremendous Bowl promotion will ideally showcase the most effective of this, to an enormous viewers, which may spark extra curiosity in xAI’s video instruments.
X says that the competitors is open to all U.S. residents who’re in a position to generate video content material utilizing Grok. Entries shall be judged totally on Verified House Timeline impressions, although X may even have last say over what will get in.
The video can’t be longer than 30 seconds, and ought to be “stylized like a video commercial run earlier than, throughout, and after the skilled soccer sport slated to be televised on February 8, 2026 and may spotlight Grok and its capabilities.”
Additionally, no political commentary, and no sexualized content material. That in all probability shrinks the entry pool vital, contemplating the most up-to-date Grok controversies.
The highest prize shall be $1 million money, with X additionally awarding $500k and $250k to runners-up.
It’s one other alternative for X to reward creators, and develop curiosity in content material posting, although with no longer-term enhance in income share, I’m unsure that it’ll be actually efficient on this capability.
However possibly, as a as soon as off, it can get extra individuals attempting out Grok video, and that would then spark extra curiosity in AI instruments for video technology.
