A fast reminder that you should utilize Reddit’s Reminder Adverts for upcoming product launches and occasions, with Reddit at present beta testing its Reminder Adverts with a collection of advert companions.
Reddit initially launched Reminder Adverts for its “Ask Me Something” periods early final 12 months, but it surely’s since expanded its reminder prompts to extra promotion varieties, with all model consciousness and visitors goal campaigns now eligible for reminder prompts.
As you may see in these examples, Reddit’s Reminder Adverts include a “Remind Me” CTA button, which, when tapped, will decide that consumer right into a push notification in your launch/occasion/announcement on the day of the occasion. Customers who faucet the CTA will additionally get a reminder message of their inbox as nicely.
So there are a few alternatives for re-engagement and promotion, all tied to a single marketing campaign.
As defined by Reddit:
“Nudge redditors to your product launch, sport launch, or ticket sale date. Use Reddit reminder advertisements to extend consciousness of your occasion, drive well timed engagement with notifications, and observe curiosity with reporting metrics.”
By way of metrics, Reddit says that its “engaged clicks” marketing campaign information will show the full variety of customers who’ve opted in to your reminders, together with those that later selected to decide out.
Which may present extra perception into the effectiveness of your promotion, and the way your advertisements are producing engaged (or not) response.
It’s an fascinating choice to contemplate, including one other strategy to make the most of Reddit advertisements to advertise main occasions or launches, with the added kick of that further consciousness by way of reminder prompts.
And with extra folks turning to Reddit to glean data on varied merchandise, it may very well be value contemplating your Reddit advert choices, and Reminder advertisements are one other instrument in its rising arsenal of promotional choices.
You possibly can study extra about Reddit’s Reminder Adverts right here.
