Pinterest has added a brand new “Media Planner” component to its promoting instruments, which is able to present one other method to preserve oversight and management of your Pin campaigns and promotions.
As you possibly can see on this instance, Pinterest’s Media Planner offers you broader oversight of your Pin campaigns, together with notes on concentrating on and efficiency estimates, making it simpler to remain throughout all your variables.
You’ll have the ability to observe every advert set inside every marketing campaign, so it’s sort of like Meta’s Advert Supervisor platform, making it simpler to handle your course of.
As defined by Pinterest:
“The Pinterest Media Planner is constructed immediately into the Adverts Supervisor, providing you with a single place to plan upper-funnel campaigns without having any extra instruments or guide modeling on spreadsheets.”
Pinterest says that its Media Planner provides three key components:
- Discover audiences: Uncover and dimension high-value viewers segments to your marketing campaign targets. Get Pinterest insights and analyze audiences based mostly on totally different demographics, pursuits and key phrase affinities.
- Estimate alternatives: Use Media Planner to discover your finances choices and see estimates for key consciousness marketing campaign metrics, equivalent to impressions, attain, frequency and CPM, in addition to consideration marketing campaign estimates for clicks and CPC. You possibly can even get estimates for particular nations.
- Mannequin eventualities: Overview totally different projections to find out the appropriate finances and media wanted to perform your targets. Evaluate eventualities throughout every thing from budgets and flight dates to viewers and format.
So, primarily, a extra complete planning device, that may make it simpler to remain throughout your varied alternatives with every marketing campaign, and observe related knowledge inside a central supply.
And with increasingly more individuals turning to Pinterest for purchasing, it might be price contemplating.
Pinterest reached a brand new report excessive of 600 million month-to-month energetic customers in Q3 final yr, with its evolving product discovery instruments, now together with AI matching, making it simpler for individuals to find related product choices, throughout a variety of classes.
That’s lots of people coming to the platform with purchasing intent, which may make it a precious consideration to your model.
Value trying out Pinterest Developments to see how individuals are partaking in your area of interest within the app.
You possibly can entry the brand new Media Planner by way of the highest left menu in Pinterest Adverts Supervisor, below “Handle Campaigns.”
