A fast reminder for TikTok advertisers: The platform is phasing out its Customized Id choice, which allows advertisers to run advertisements with out linking to an official account, in early 2026. And when that occurs, all TikTok advertisers will then should be creating advertisements by way of a verified TikTok profile in an effort to proceed working advertisements within the app.
TikTok’s Customized Id choice, which has already been eliminated for some advertisers, lets you run advertisements and not using a verified TikTok profile, utilizing Customized Id as a substitute choice. Which is clearly helpful for TikTok, in enabling extra companies to run extra advertisements, nevertheless it may also be problematic for figuring out the originating supply of a promotion.
As such, TikTok is now trying to make sure that all advertisements are run from an official account. TikTok introduced the change final October, with an “early 2026” deadline for the swap.
With the intention to assist put together for this, TikTok is advising advertisers to undergo its F.I.R.S.T framework for organising an advert account.
As outlined on this graphic, TikTok’s F.I.R.S.T framework gives a step-by-step information for confirming your id, and guaranteeing you possibly can proceed to run TikTok advertisements.
- F – Basis first: Arrange your Group Account to ascertain a safe, official model presence.
- I – Combine & hyperlink accounts: Authorize account linking in Enterprise Middle to attach for Spark Adverts and advert supply.
- R – Roles & duties: Grant the suitable permissions and entry to your group and companions.
- S – Spark creativity: Activate content material by way of Spark Adverts utilizing your model id to drive engagement.
- T – Observe & rework: View, consider, and optimize based mostly on what performs finest — then evolve your technique.
By following these steps, you’ll be capable of proceed using all your TikTok advert instruments and choices after the change comes into impact.
TikTok says that by guaranteeing accounts are linked to an actual profile, that can improve belief, by letting the TikTok neighborhood know who’s behind your advertisements.
TikTok additional notes that linked accounts result in improved marketing campaign outcomes.
“Based on backend checks, 59.3% of advertisers noticed their price per acquisition (CPA) lower by no less than 10% after linking accounts.”
So, apart from this being a requirement, there are additionally further advantages.
In the event you’re working TikTok advertisements, it’s price familiarizing your self with the change, and guaranteeing you’re ticking all of the containers.
TikTok’s additionally revealed an in depth information to its F.I.R.S.T framework, which is offered right here.
