Might OpenAI be seeking to purchase Pinterest as a part of its expanded knowledge push?
That’s one of many rumors that’s gaining traction, after it was highlighted in a predictions submit that was revealed by The Info final week.
In line with The Info, OpenAI could also be contemplating making a transfer on Pinterest with the intention to lock up extra human-generated knowledge insights, notably round product searches. That would then assist construct out ChatGPT as a purchasing device, and supply it with extra advert income alternatives.
Which is sensible. OpenAI is presently at one thing of an obstacle towards Meta, xAI and Google on this regard, as a result of it doesn’t have a social or search community to attract real-time person perception from, relying as a substitute on third-party knowledge sources to energy ChatGPT and its different choices.
And with companies now recognizing the worth of their knowledge for AI coaching functions, that might make it even more durable for OpenAI to maintain bringing in related insights, whereas its rivals will proceed to feed in billions of knowledge factors each day to maintain their techniques contemporary.
OpenAI has signed numerous knowledge offers to counter this, together with agreements with information publishers Information Corp and Conde Naste, and most lately, a content material licensing partnership with Disney, which is able to allow Sora and ChatGPT customers to generate AI depictions of Disney characters.
However these agreements are expensive, and as such, OpenAI may benefit from buying a social app with the intention to feed in related engagement knowledge, and monitor insights into search tendencies, associated merchandise, model insights, and so forth.
Pinterest, after all, has its personal AI instruments, and has developed industry-leading product search algorithms and techniques, serving to to drive extra shopping-related exercise within the app. And with 600 million month-to-month energetic customers, and rising, Pinterest is constructing a strong enterprise in its personal proper, and has established itself as a key discovery platform, and a priceless connector within the on-line purchasing house.
However that might certainly be very priceless to OpenAI, and a merging of the 2 would create a a lot stronger basis for each to fight competitors from the opposite gamers of their respective areas.
So may OpenAI be seeking to purchase Pinterest? Sure, it positively may, and it ought to be contemplating such a transfer, as each look to construct their presence. The danger for OpenAI is that it might’t monetize quick sufficient to justify its bills, and finally, its rivals overtake it in relevance and worth, because it loses connection because of lack of knowledge perception.
OpenAI shares rose 3% the day after The Info posted its predictions report final week.
