Wanna’ know who’s nonetheless utilizing X, and what they’re discussing essentially the most within the app?
Word: It’s not politics, regardless of that seemingly being what will get essentially the most consideration nowadays.
X has revealed an outline of key tendencies from 2026, together with knowledge on essentially the most mentioned musicians, TV reveals, sports activities leagues, and extra, which gives some further perception into who’s utilizing X, and why.
And whereas Elon Musk has tried to make as many individuals as doable see his posts within the app, and has used his huge presence to push his personal political agenda, there are a lot of, many different discussions nonetheless taking place through X posts.
First off, on music, which continues to generate a number of dialogue within the app. In 2025, Justin Bieber (11.2 million posts), Stray Children (45.7m) and Cardi B (10.1m) led the best way in music dialogue.
Although the discrepancy right here is big, with Ok-pop band Stray Children main the pack. That, in itself, gives some fascinating perception into the scope of the recognition of Ok-pop, and the worldwide viewers on X.
When it comes to TV reveals, Netflix was the large winner this yr, with “Stranger Issues” producing 12.4 mentions within the app, and “Squid Recreation” prompting 10.9 million.
The Stranger Issues discuss will little doubt additionally see one other massive increase earlier than the yr is out, when the ultimate episodes of the present are launched.
In sports activities, the Premier League was essentially the most talked about particular person sports activities league, with 582.7 million posts associated to the top-tier soccer competitors.
Sports activities have historically been essentially the most mentioned subject within the app, with different sports activities leagues, together with the NBA, driving a heap of engagement additionally.
On the style entrance, the Met Gala, the place wealthy folks get to showcase the absurdity of what they spend their cash on, additionally drove a number of dialogue.
So, cool, I suppose.
X has additionally shared essentially the most used emojis in posts:
Should you’re serious about emoji use, otherwise you need to attempt to work out what the upper utility of those particular icons in posts really means inside historic context (notice: I don’t suppose it means a lot).
Some fascinating insights into the yr that was on X, which gives some perspective on the breadth of debate, and relative neighborhood engagement within the app, although additionally it is fascinating to notice that every of those matters is just a tiny fraction of general engagement inside every subject.
For instance, final yr, sports-related dialogue generated 1.4 trillion impressions within the app. As such, Premier League engagement is just a fraction of the entire, which additionally underlines the scope of exercise within the app, as over 500 million customers have interaction throughout a variety of matters.
However as a higher-level overview, these are what bought individuals speaking on X, and what’s driving curiosity within the X neighborhood.
On a associated notice, X has additionally relaunched International Developments in its Discover part, so you possibly can see which posts are producing dialogue at any given second.
That might offer you one other means to faucet into trending dialogue, or see what X customers are saying concerning the newest matters.
