TikTok has introduced that it’s increasing its partnership with the Worldwide Ski Federation (FIS), with a view to convey extra winter sports activities content material to the platform, and assist to construct on rising engagement within the app.
And with the Winter Olympics developing in only a few weeks, this might grow to be an essential enlargement, with TikTok seeking to faucet into the trending recognition of winter sports activities to construct extra neighborhood interplay.
As per TikTok:
“All through the 2025/2026 winter sports activities season, followers will as soon as once more get pleasure from a front-row view of essentially the most compelling moments by means of behind-the-scenes entry throughout FIS’ 9 devoted competitors TikTok accounts. From Alpine Snowboarding, Ski Leaping, Snowboard Freestyle and past, TikTok’s thriving #wintersport neighborhood brings the environment and thrill of the competitions to the platform.”
And as famous, this might grow to be an essential partnership, notably with winter sports activities about to see an enormous soar in world consideration.
TikTok says that curiosity in winter sports activities has been rising within the app, with posts growing by over 1600% over the previous yr.
“This resulted in additional followers (over 600%), in addition to greater ranges of attain and engagement (+4400%). One of many season’s standout moments on the platform was a jaw-dropping Ski Leaping clip of Austrian Daniel Huber, which noticed over 100M views and drew greater than 30k feedback, reflecting simply how world the #wintersport neighborhood has grow to be.”
As such, partnering with FIS on extra winter sports-based content material might assist to make TikTok a extra essential platform for connecting followers, whereas additionally driving extra alternatives for advertisers in associated sectors.
Along with this expanded content material partnership, TikTok and FIS are additionally launching a devoted program targeted on supporting athletes as they develop their presence on the platform.
Which, once more, will even facilitate expanded advertising and marketing alternative, by means of branded content material partnerships and different sponsorship approaches.
You may learn extra about TikTok’s expanded partnership with FIS right here.
