TikTok’s trying to improve pal connection within the app by a new set of updates that can allow collaborative engagement, in addition to a brand new greeting card choice you could ship through DMs.
First off, TikTok has a brand new “shared feed” choice, which can present a mixed stream of beneficial content material, primarily based in your shared pursuits.
As defined by TikTok:
“Shared Feed may help two individuals keep linked by surfacing new content material tailor-made to each of their tastes, from sports activities to vacation winter actions and even their favourite trend creators. Every day, family and friends members will discover a curated choice of 15 movies of their non-public chat aligned with their pursuits.”
Sounds acquainted?
Yeah, it’s loads like Instagram’s “Mix” function, which it launched again in April, with the purpose of enhancing connection and engagement, and aligning with sharing traits.
As a result of nowadays, most individuals share Reels with their associates through DM, and the concept of those new feed choices is that this may present a extra communal, shared variation of the identical factor, enabling shared discovery by curiosity matching inside the feed.
Although I’m undecided that individuals really need that.
The truth is, I’m fairly certain that curating content material to your associates as you scroll by your personal feed is the primary attract of this strategy, however each IG and TikTok are each clearly attempting to lean into traits, by constructing this in as a perform inside every app.
Alongside the identical line, TikTok’s additionally rolling out “Shared Collections,” which can allow family and friends to save lots of posts to a collaborative set.
“Whether or not it is content material from their favourite creators, inspiration for a house design venture, or a brand new ability they’re studying collectively, Shared Assortment makes it simple for individuals to remain organized as they uncover and save on TikTok. As an example, if an individual discovers a festive gift-wrapping video and shares it with a pal on TikTok, they’ll then save the video and create a Shared Assortment to entry this video at any time.”
So, Pinterest boards, however collaborative ones, with TikTok movies because the Pins.
Yeah, neither of those additions is massively unique, however they do present extra choices to create shared experiences inside the app.
I’m simply undecided that they really align with how individuals really use the platform.
Lastly, TikTok’s additionally launching new greeting playing cards inside its messaging platform.
You’ll be capable of choose a seasonal greeting card choice, then ship it to associates within the app, with the playing cards opening to “a festive animation” of some variety.
So one other connection function, which may add one other component of curiosity for the vacations.
