It appears to be like like X is creating a brand new program to assist amplify a few of the prime posts within the app, with a brand new “Bangers” profile launched late final month.
X’s head of product Nikita Bier posted concerning the new mission final week, asking if anybody had seen any good bangers currently, with a hyperlink to the profile.
What precisely “Bangers” can be, we don’t know as but, however presumably, X will use this profile to showcase the highest posts within the app, as highlighted by engagement and/or X’s personal crew.
That would drive extra publicity for these posts, whereas X might also look to make use of this as a part of its creator monetization plan, doubtlessly providing bonus funds for these chosen for the Banger account.
Will that get extra folks extra curious about X updates?
Properly, it may well’t damage.
TikTok basically modified the paradigm on this regard, as a result of it’s much less targeted on who you comply with, and extra pushed by what’s seeing engagement within the app. That implies that quite than being restricted to the highest posts in your curated community, TikTok can present everybody one of the best posts from throughout the app each day within the For You feed, giving prime creators extra publicity, and driving extra utilization.
X additionally has its personal For You algorithmic feed, in fact, however you can even swap to the “Following” feed as your default, which implies that many X customers possible aren’t seeing these prime posts, which may assist to drive extra engagement.
If X can get extra folks following the Bangers account, or possibly use this as a method to point out the highest posts to extra customers, that might assist to drive extra engagement, by offering a central hub of one of the best updates.
Or possibly it is going to be the highest X posts of the yr, primarily based on engagement.
Both means, evidently we’ll discover out quickly, primarily based on the date included within the above publish.
