It appears that evidently X has had a little bit of a turnaround in European utilization, with its newest DSA Transparency Report exhibiting that it gained customers within the area, including over 7 million month-to-month lively recipients in the newest reporting interval (April to June 2025).
As you’ll be able to see on this chart, X utilization had been on a gradual decline since November 2023, when it first started sharing its EU person information, as a part of its DSA reporting necessities.
As X is now not a listed firm, it’s not obligated to offer common lively person figures, so we don’t have detailed monitoring of X’s whole person rely over time. The closest we are able to get is its EU reporting, which, in some methods, might be used as a proxy to point the platform’s relative reputation, with EU developments probably reflective of broader utilization.
And as famous, these figures had instructed that X was on a gradual decline, however perhaps, happening this newest replace, the platform is gaining at the least some traction as soon as once more, although it’s value noting that these newest numbers are nonetheless down 20% on that November 2023 peak person level.
X employed well-known app developer Nikita Bier as its new Head of Product again in June, and Bier has been working to revive the platform’s development, and enhance the product in keeping with key UI points. Bier has repeatedly claimed that X is rising within the obtain charts, even seeing file obtain ranges final month, although app monitoring suppliers have disputed this.
As you’ll be able to see on this chart, Similarweb information does present that X’s every day lively customers did spike early in September, although its view was that this was extra probably related to topical points and developments, versus a broader reputation shift.
However these newest EU figures recommend that X is seeing an increase in broader utilization as nicely, which may imply that, regardless of the rising problem from Threads, X stays a related and fascinating channel for tens of millions of customers.
In different phrases, X will not be lifeless but, and for those who’re seeking to maximize your advertising spend, it might nonetheless be value contemplating the worth of X, if that’s the place your goal customers are partaking.
After all, that’s harder to find out than it as soon as was, as a result of since X upped the value of its API entry, many apps that used to have the ability to present X development information can now not accomplish that. Which makes it tougher to glean perception into app developments and utilization, however on the whole phrases, at the least based mostly on EU numbers, we are able to say that X has seen an increase this 12 months.
Is that due to political content material? Sports activities engagement? Is it due to Grok, and X integrating extra AI choices?
It’s inconceivable to say with out full development and engagement information, but it surely’s probably that a few of these components are taking part in a component.
Although it’s also value noting that the EU area is a minor a part of X’s general viewers make-up. North America stays X’s key person market, with Asia (primarily Japan and India) being its subsequent largest area. EU is a lesser component, however once more, given the information entry that we’ve, that is the most effective indicator we are able to use at current.
And proper now, it exhibits that X utilization has declined lately, however it might be coming again. If that development is sustainable, that’s.
By way of different insights from X’s newest DSA report, it’s additional decreased its human moderation crew, down from 2,294 folks in November 2023, to 1,352 now (-42%).
X can be suspending fewer accounts over time for CSAM content material and “Violent and Hateful” exercise, although this is also reflective of earlier enforcement having an impression.
You possibly can take a look at X’s DSA transparency experiences right here.
