With vacation planning now in full swing, TikTok has printed a brand new advertising and marketing playbook for SMBs, which may aid you maximize your TikTok efforts.
The 19-page playbook covers all features of TikTok advertising and marketing, with a variety of notes and solutions to assist information your method. The complete information is offered right here (with electronic mail sign-up), however on this put up, we’ll check out a few of the key notes).
First off, the information supplies an summary of TikTok’s recognition and relevance for entrepreneurs, with a variety of utilization stats.
The information then appears to be like on the numerous TikTok advert instruments obtainable, and the way you need to use every to your benefit.
TikTok’s additionally included a variety of artistic suggestions in your movies:
In addition to concepts and inspiration, to assist get you pondering:
There’s additionally an instance overview of the right way to map out your TikTok content material:
Plenty of these notes are the identical as you’d have heard and/or learn earlier than, however there are some useful pointers that might get your TikTok technique in line, and make sure that you’re making finest use of the instruments at your disposal.
For those who’re seeking to make TikTok a spotlight this yr, it’s value contemplating.
You may obtain TikTok’s 2024 CPG Playbook for SMBs right here.