Video is flourishing on LinkedIn. Video watch time rose 36% year-over-year in 2024, with short-form video creation rising at twice the speed of different publish codecs, whereas video posts are shared 20x greater than some other content material kind within the app.
When you’re not using video inside your LinkedIn advertising and marketing method, then you definitely’re not maximizing your alternatives, and with so many video creation choices now out there, together with generative AI video (this isn’t an endorsement of AI video, only a notice), it ought to, as a minimum, be in your radar should you’re significantly trying to enhance your LinkedIn standing.
And the following pointers may also assist.
LinkedIn lately shared an overview key video creation ideas, primarily based on platform engagement developments, which might assist to information your video content material method.
Some helpful notes, value conserving helpful in your course of.
