With vacation planning now in full swing, TikTok has printed a brand new advertising and marketing playbook for SMBs, which may assist you maximize your TikTok efforts.
The 19-page playbook covers all elements of TikTok advertising and marketing, with a spread of notes and solutions to assist information your method. The complete information is on the market right here (with e-mail sign-up), however on this submit, we’ll check out among the key notes).
First off, the information offers an outline of TikTok’s recognition and relevance for entrepreneurs, with a spread of utilization stats.
The information then appears on the varied TikTok advert instruments obtainable, and the way you need to use every to your benefit.
TikTok’s additionally included a spread of inventive ideas to your movies:
In addition to concepts and inspiration, to assist get you considering:
There’s additionally an instance overview of the best way to map out your TikTok content material:
A variety of these notes are the identical as you’d have heard and/or learn earlier than, however there are some useful pointers that might get your TikTok technique in line, and make sure that you’re making greatest use of the instruments at your disposal.
In the event you’re trying to make TikTok a spotlight this yr, it’s value contemplating.
You may obtain TikTok’s 2024 CPG Playbook for SMBs right here.