Hey, bear in mind how again in 2023, the web briefly went loopy for that one lady who was streaming as an NPC, and performing robotic interactions for donations on TikTok live-streams?
Properly, for one, she’s nonetheless doing it. But in addition, TikTok’s apparently attempting to encourage extra folks to strive it out, possibly not when it comes to particular efficiency, however in encouraging viewer donations on TikTok Reside by performing particular actions on request.
As you’ll be able to see in this screenshot, posted by app researcher Jonah Manzano, TikTok’s now giving some dwell streamers entry to “Viewer Needs,” which permits them to arrange performative responses that they’ll undertake on streams for particular donations.
So if a viewer sends a rose donation, the streamer on this instance would say hello on stream. You may set as much as six actions that you just’ll carry out on request, with a variety of further controls to handle such requests on dwell.
You too can select from a variety of templated actions, for those who’re undecided what to supply in return for particular items.
So it’s just about precisely what NPC streamer PinkyDoll does, performing responsive gestures and actions based mostly on donations despatched to her broadcast.
And it really works for her. At one level, PinkyDoll was producing hundreds per day by way of her streams, whereas she’s additionally now established model offers to enrich her direct streaming revenue.
So possibly it’s value offering easy prompts for donations, although it does look like it may veer into much less savory areas for some streamers.
I imply, TikTok has guidelines in opposition to body publicity and/or sexualized conduct, however it does permit for some grownup content material, by way of age restrictions. That doesn’t cowl performative materials, however TikTok will let some stage of dialogue and engagement round grownup subjects go when the content material is locked.
It appears seemingly that this feature will take a look at the bounds of such, as creators search for extra methods to become profitable from their streams.
