How lengthy ought to your advert copy be? There are many opinions on this, however Meta has their very own official suggestions.
Let’s talk about what these suggestions are and the way a lot they matter…
Meta’s Suggestions
Beneath Finest Practices, Meta says this:
Preserve advert copy quick: Major textual content ought to span 1-3 traces at most.
After which, beneath “issues for textual content in adverts”…
Textual content in your advert could also be truncated if it exceeds the character limitation. The really useful textual content size for many placements is 125 characters for the Major textual content subject…
What Ought to You Do?
This is smart in principle. As a result of textual content could be truncated, it’s good observe to make sure that an important textual content seem inside the first 125 characters. So, sure, prioritize having some type of partaking hook or CTA in these first few traces.
However that doesn’t imply that you’ll want to observe a strict restrict. Simply because textual content could be hidden past 125 characters doesn’t imply you need to keep away from greater than that in any respect prices.
My suggestion: Give Meta choices. Fortunately, you don’t must decide to a single textual content format.
You’ll be able to present as much as 5 major textual content variations. Create them at various lengths: Brief, medium, and lengthy. Let Meta kind it out.
General, watch out for strict common guidelines about issues like textual content size. It could be a rule of thumb, however that doesn’t imply that lengthy copy can’t work.
