The GA4 integration with Occasions Supervisor requires mapping Meta occasions to GA4 occasions.
However there’s a fundamental downside with this, past the advantages being fully unclear…
Low Connection High quality
Not too long ago, I observed that my connection high quality had up to date to “Low.”
The reason Meta gave for the “low” designation was that at the very least considered one of my occasion sorts was not mapped. However there was a really apparent motive that would not be prevented.
The Meta occasion that wasn’t mapped to a GA4 even was an offline occasion from my CRM. As an offline occasion, there was no motive to arrange a GA4 occasion. These actions weren’t occurring on my web site.
Does Any of This Matter?
So… Does it matter that my Connection High quality is low? I don’t know as a result of it’s fully unclear why this integration is useful.
Does it assist attribution in Adverts Supervisor? Optimization? Does it assist reporting in GA4?
I don’t know as a result of Meta doesn’t explicitly say. It additionally doesn’t assist that there are not any charts and graphs to point out the influence, not like with the API.
What I can say is that I’ve seen no apparent influence since I set this up two months in the past. I’m neither glad nor regretful of getting this integration. It’s simply… there.
That stated, I’ve seen experiences of the combination hurting outcomes. I’m not satisfied, and a extra probably clarification is a correlation vs. causation sort of factor.
