TikTok has introduced an growth of its model security and verification partnerships, whereas it’s additionally launched a brand new Model Security and Suitability Playbook, which supplies extra perception into its suite of verification and security options to assist advertisers handle their TikTok advertisements.
First off, TikTok’s including two choices to confirm your TikTok advertisements efficiency, with Video Exclusion Checklists and Profile Feed Exclusion Lists.
As defined by TikTok:
- “TikTok Video Exclusion Checklist allows advertisers to exclude particular video IDs from showing subsequent to their advertisements, providing close to real-time exclusions and extra granular management over advert adjacency and suitability.
- TikTok Profile Feed Exclusion Checklist permits advertisers to exclude particular profile pages (by username) from serving adjoining to their Profile Feed advertisements, serving to manufacturers preserve alignment with their messaging and model identification.”
So now you possibly can implement extra particular controls over advert placements within the app, serving to to keep away from detrimental affiliation. Although it’s fairly particular, and it’ll require a number of monitoring to select every video and profile, although TikTok’s third-party verification and security companions may even be capable of present their very own exclusion listings based mostly on this to assist restrict dangerous publicity.
TikTok’s new exclusion lists shall be accessible by way of Integral Advert Science (IAS), DoubleVerify (DV), and Zefr, who’re all companions in TikTok’s model suitability program.
Which can be the main target of TikTok’s new Model Security and Suitability Playbook, a 43-page information to all of TikTok’s varied advert placement and measurement choices.
The playbook supplies a whole overview of TikTok’s advert placement and verification instruments, and the way they match into the TikTok advert set-up course of.
There’s a full rundown of every factor, explaining how one can make the most of its varied controls, together with case research and set-by-step guides on the right way to use every possibility.
It may very well be a priceless overview to contemplate in your TikTok advertisements course of, and with so many questions being raised in regards to the app total, it might assist to supply further peace of thoughts for approving managers.
Some useful additions both manner, which is able to assist extra advertisers perceive the numerous placement management and verification choices they’ve at their disposal.
You may obtain TikTok’s Model Security and Suitability Playbook right here.
