TikTok has revealed a new analysis report, in partnership with Magna, which seems to be at how manufacturers can faucet into “tentpole” occasions, and maximize their advertising and marketing efforts in alignment with main topical developments.
Tentpole occasions on this context could possibly be main sporting moments, just like the Olympics, or cultural occasions like Valentine’s Day. It may even relate to your individual product launches, with the information within the report highlighting how manufacturers can maximize curiosity round a broader theme.
And given the best way that folks eat media is altering, there are numerous concerns to consider, and variable approaches relying in your audience.
As per TikTok:
“On TikTok, individuals do not simply watch moments – they proactively form them, creating their very own takes, remixing developments, sharing reactions, and, after all, purchasing for the occasion. And in contrast to conventional platforms, these conversations can begin weeks earlier than, attain new heights throughout, and maintain lengthy after the second has handed.”
The complete report, which you’ll obtain right here, offers insights into how individuals have interaction with main occasions, and what which means for advert attain
The report additionally highlights the variance in on-line platforms and conventional TV viewing, and the place the 2 intersect:
“41% of people that recurrently observe main tentpole occasions on [TikTok] had been TV’s hardest to succeed in: mild and non-TV streamers. Why? As a result of, whereas TV confirmed what occurred, TikTok was the epicenter of the dialog – inviting each customers and types to be part of all of it.”
It additionally seems to be at regional variances:
The worth of influencers in tentpole advertising and marketing:
In addition to key advert approaches to maximise resonance round occasions:
There are some fascinating notes right here, which may assist to get you pondering on how one can maximize your advertising and marketing efforts round huge cultural occasions.
And whereas a whole lot of the notes listed below are geared in direction of larger manufacturers, with TV advert budgets, there are nonetheless some related factors that relate to any enterprise seeking to hook into the hype surrounding huge occasions.
You possibly can obtain the TikTok/Magna tentpole occasions examine right here.
