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With the Oscars developing this weekend, TikTok has introduced a brand new in-app Oscars Hub, which is able to present a showcase of all the most recent movie and movie star information associated to the occasion.
As defined by TikTok:
β[The Oscars hub] is obtainable in additional than 30 areas globally and options official @OscarsΒ content material. New this 12 months is an in-app contestΒ the place creators can win money rewards, prizes and an opportunity to be featured on @tiktokcreatorsΒ for posting inventive, distinctive takes on Oscars content material.β
TikTok ran the identical in-app hub promotion final 12 months, offering a customized technique to entry related details about the movie awards ceremony, and interact with key creators and moments across the occasion.
And TikTok says that movie engagement is larger than ever this 12 months:
βWith over 2.6M mixed posts and a 50% enhance in posts within the US in 2024,Β #FilmTokΒ and #MovieTokΒ proceed to develop their impression on the business whereas providing film buffs a spot to share their ideas on their passions, have fun movie, and join across the buzziest moments in leisure. 87% of US TikTok customers report going to the films, solidifying the platform as a go-to vacation spot for audiences to have interaction with every part associated to their favourite exhibits and flicks.β
One promotion kind particularly thatβs labored for motion pictures is TikTokβs Highlight adverts, which TikTok says has helped to drive direct engagement with movie content material.
βInstantly from an in-app touchdown web page, customers can watch their favourite packages on streaming platforms and even buy film tickets. Studios have embraced the function by means of distinctive partnerships on movies like Dune: Half Two, which is nominated for 5 Academy Awards together with Greatest Image. Warner Bros. partnered with over 90 TikTok creators to advertise the film, encouraging followers to create greater than 260,000 Dune-related movies inside two weeks, supported by official content material comparable to behind-the-scenes seems, film clips and solid movies. TikTok turned the highest driver of site visitors to the ticketing hub throughout opening weekend.β
Certainly, TikTok says that 47% of its U.S. customers have found a brand new film coming to theaters on TikTok, whereas 36% bought a ticket.
As such, TikTokβs in-app Oscars hub could possibly be a key ingredient to assist increase movie engagement, which might additionally current expanded alternatives for manufacturers to faucet into the broader hype.
You may try TikTokβs Oscars Hub by looking β#Oscars2025βΒ within the app.
