How a lot engagement do your posts on Fb or Instagram get? Are you content along with your efficiency?
It’s tough to evaluate how good or dangerous you’re doing with out comparative knowledge, and understanding what different manufacturers and creators are seeing. Which is the place this new report from Socialinsider is available in.
The group from Socialinsider analyzed 125 million social media posts to get an understanding of the typical efficiency in every app, with regard to engagement charges, likes, feedback, and extra.
You possibly can take a look at Socialinsider’s full report right here, however on this put up, we’ll check out the top-line notes.
First off, when it comes to general natural engagement, TikTok is driving one of the best outcomes at current.
As per the report:
“TikTok has solidified itself because the king of natural engagement, with a median engagement price of two.50%. The platform’s superior engagement values spotlight how TikTok’s algorithm continues to prioritize extremely partaking content material, rewarding posts that drive conversations and shares.”
Which, in the event you’re within the U.S., won’t be nice information, contemplating that TikTok might be banned out of your area by mid-year.
However proper now at the least, extra posts, on common, are seeing extra engagement within the app, with Instagram coming in a distant second.
Fb common put up engagement is even additional again, which is smart, provided that Meta’s been seeking to put extra emphasis on Reels, and scale back the presence of exterior hyperlinks. X, in the meantime, noticed the worst engagement per put up within the interval, although it was higher final 12 months, on par with Fb.
It’d be fascinating to see the variance right here for manufacturers who don’t pay for X Premium, versus those who do, as Premium customers get a attain increase. However once more, these are common stats, based mostly on the complete scope of posts accessed for every app.
Price noting too that that is based mostly on per profile efficiency. As defined by Socialinsider:
“Engagement price per put up is calculated because the sum of likes and feedback on the put up divided by the full variety of followers that the profile has. The result’s then multiplied by 100.”
So the outcomes are relative to the viewers numbers for every profile, not averaged out general. Which is one other related level in assessing these knowledge factors.
When it comes to particular engagement, TikTok movies additionally see extra likes on common than posts in different apps:
As you’ll be able to see on this chart, the typical quantity of likes per TikTok put up has additionally elevated, which may mirror a rising familiarity with the app, and what resonates with TikTok audiences.
X likes, in the meantime, are very laborious to return by, so don’t be disheartened by your viewers’s lack of affection to your updates.
Feedback additionally observe the identical general development:
As you’ll be able to see, Instagram has overtaken Fb when it comes to dialogue, although TikTok is once more the chief in every component.
The info right here may make it easier to contextualize your efficiency, and get a greater understanding of what “good” efficiency is, and what you’ll be able to count on. And that understanding would possibly make it easier to maximize your efforts, versus, say, abandoning an app since you’re not getting any traction.
As a result of as you’ll be able to see, getting any response on some apps is an efficient factor.
X, particularly, is trying more durable and more durable to realize a lot traction on, because it continues to push customers in the direction of its paid subscription and native posting instruments.
Does that imply you must dump it? Properly, it will depend on the place your viewers is, and perhaps, these insights will make it easier to higher perceive what you must count on out of your posts.
You possibly can take a look at Socialinsider’s full 2025 Social Benchmarks Report right here.
