TikTok has launched a brand new promotional marketing campaign, in partnership with the UK Olympic crew, to focus on how the app helps to help athletes and creators, whereas additionally showcasing its connection to the occasion.
The brand new marketing campaign encompasses a vary of UK athletes, and goals to showcase the capability of TikTok to supply inspiration and connection.
As per TikTok:
“Day-after-day, folks come to TikTok and get impressed to attempt new issues. We have seen how this second of inspiration can snowball into one thing larger and might change folks’s lives. As we sit up for the Olympics and Paralympics, we wished to have fun the ability of group, creativity and athletic excellence, and present how our athletes’ journeys can encourage folks to start out one thing new and embrace their passions.”
TikTok is an official associate of the Workforce GB and ParalympicsGB groups, who can be heading to the Video games within the subsequent couple of weeks. TikTok can be internet hosting unique content material and perception from these athletes, driving expanded dialog across the occasion, and the marketing campaign goals to showcase that connection, whereas additionally celebrating TikTok’s broader help and constructive messaging.
It could possibly be a great way to get extra customers throughout to the app, by highlighting how athletes use TikTok clips to share their journeys. And with many individuals prone to be trying up these athletes throughout the video games, TikTok could possibly be a key vacation spot to assist them get to know these rising stars higher.
As such, it’s a great promotion for the app, which additionally highlights the advantages of TikTok for broader connection and group. And with a heap of Olympic-related exercise anticipated within the app, it may additionally assist to drive extra dialogue, making it a extra priceless vacation spot for advert companions.
TikTok says that the brand new marketing campaign can be highlighted on billboards, in addition to on TV, radio and social media.
