TikTok has shared its newest Yr in Evaluate abstract, which highlights all the high clips, creators and traits within the app primarily based on engagement information all through 2024.
And the overview takes on a further that means this time round.
As defined by TikTok:
“In 2024, we had been very demure, reveled in brat summer season, and adored a cheeky pygmy hippo, all whereas supporting companies of all sizes that considerably contribute to the US financial system. All year long, over 170 million People proceed to be a part of a billion-strong international neighborhood to find new concepts, share passions, and encourage change. From record-breaking artists to reimagined recipes, best-sellers, and bustling companies of all sizes, we discovered pleasure in studying, laughing, and connecting with each other.”
TikTok’s eager to notice its affect on the U.S. financial system, and its general utilization, because it continues to stare down a possible ban within the U.S., as a part of the enforced sell-off invoice.
TikTok’s nonetheless preventing the U.S. Authorities’s sell-off order, and President-Elect Donald Trump has vowed that he’ll save the app. However proper now, it nonetheless looks like it’s on observe to be faraway from the U.S. someday subsequent 12 months.
Which is why this 12 months’s 12 months in evaluation takes on a secondary that means, in highlighting the app’s worth to American customers.
TikTok’s highlighted each U.S. and international traits in its 2024 lists, together with the highest songs within the app.
The U.S. itemizing is slightly completely different:
Little doubt many of those tracks are acquainted, and even should you don’t know them by title, you seemingly would should you heard them, with the identical songs showing on many, many trending clips.
TikTok’s additionally shared the highest artists as properly:
TikTok has grow to be a key supply for music promotion, with artists making it a central focus, as extra individuals uncover new artists by way of the app. As such, this additionally serves as an outline of broader music traits for the 12 months.
TikTok’s additionally shared chosen stats from different communities, like #BookTok, which has additionally grow to be an influential arts component.
Whereas sports activities has additionally seen rising curiosity within the app:
TikTok’s additionally eager to spotlight the affect that it’s had for companies, and specifically, the regular rise of live-stream commerce.
“In the US, the variety of TikTok Store LIVE periods hosted every month practically tripled this 12 months, permitting sellers and creators to attach with their audiences in real-time. Throughout her Black Friday LIVE, Stormi Steele of Canvas Magnificence grew to become the first-ever vendor to surpass $2M in TikTok Store gross sales by way of a single livestream, with over $1 million of that inside the first two hours. Mandy Peña of SimplyMandys remodeled $1.2 million in gross sales throughout a single TikTok LIVE. The record-breaking achievements of enterprise house owners showcase the immense potential of reside commerce with the TikTok neighborhood.”
Stay-stream procuring is a key focus for TikTok, after seeing main success with the format in its Chinese language homeland. It hasn’t caught on in the identical means with shoppers in Western markets, however possibly, TikTok customers are coming round, which may current main alternative for the app.
For comparability, TikTok generated round $3.8 billion on whole in-app gross sales final 12 months. Douyin, the Chinese language model of the app, generated over $500 billion.
It’s an attention-grabbing overview of TikTok traits, and actually, broader cultural shifts general, highlighting the worth the app holds for a lot of, many customers.
Does that matter regarding the potential of a full ban of the app? I imply, in all probability not, however TikTok will maintain pushing its worth to U.S. audiences because it seeks to battle the sell-off order.
You may take a look at TikTok’s full 2024 12 months in evaluation right here.
