There are a few new breakdowns for Messenger advertisements…
To be trustworthy, I’m undecided how new these are, however they weren’t there when I wrote about breakdowns final November. So, they’re a minimum of considerably new.
What They Are
Within the breakdown menu beneath By Motion, there are two new choices.
1. Messaging Buy Supply: “View your knowledge by the supply of the acquisition exercise in messaging conversations (equivalent to manually-created purchases on Meta or third-party apps, or auto-detected purchases).”
2. Messaging End result Vacation spot: “View your knowledge by which messaging app the end result (equivalent to a purchase order or lead) occurred on after folks clicked in your messaging advert.”
What Do They Do?
I haven’t been capable of finding any documentation on these apart from what seems within the breakdowns, so there are many gaps in my understanding of what these are.
Messaging Buy Supply is a bit unclear, however it might be so simple as what’s within the definition: Purchases that occurred On Meta, through Third-Occasion Apps, or Auto Detected. So, the breakdown rows can be one thing alongside these strains.
My greatest guess is that Messaging End result Vacation spot is whether or not the dialog was on Messenger, Instagram, or WhatsApp. Once more, I’m not sure, however this one appears a bit extra apparent.
I’m not operating these advertisements proper now to substantiate a method or one other, so In case you are and may present particulars, let me know.
