With the AI race heating up, TikTok seems to be prefer it’s getting ready to launch its personal AI chatbot to Western customers, based mostly on a latest submitting within the U.S.
In accordance with Semafor, TikTok has sought to trademark the title “Genie” for its coming AI chatbot device, which might allow customers to pose questions in-stream, and get fast responses, amongst different features.
As per Semafor:
“In Could within the US, the viral video app filed to trademark the title “Genie” for an AI chatbot software program that may, amongst different features, simulate conversations, facilitate interplay and communication between people and AI, and produce human-like speech and textual content.”
So TikTok’s trying to make it extra of a hub for its AI functionalities, with the chatbot primarily connecting customers to totally different parts of the app.
TikTok’s really been growing its AI chatbot for a while, with customers within the Philippines having access to its “Tako” chatbot device in Could final yr.
Although Tako, in keeping with TikTok, is simply designed to information customers to different movies within the app, to not reply extra complicated queries.
TikTok’s next-generation chatbot would seemingly be a extra sturdy providing, integrating all of TikTok’s varied AI parts into one stream.
Which might additionally embrace its generative AI search operate, which is now obtainable in Douyin, the Chinese language model of the app, and permits customers to maximise discovery each inside and outdoors the app.
As reported by Pandaily (in Decmeber 23):
“The ‘AI Search’ characteristic is situated throughout the search interface of the Douyin app, alongside different search companies resembling merchandise, group shopping for, customers, and movies. Customers solely have to enter related questions or data in ‘AI Search’ to acquire solutions generated by clever search expertise.”
TikTok’s up to date chatbot would seemingly incorporate this expanded search performance, together with TikTok’s evolving AI features, which additionally now embrace the capability to construct your individual digital people that may live-stream throughout the app.
One other factor, as indicated by Semafor, may very well be TikTok’s “StreamVoice” system, which may simulate an individual’s voice, based mostly on just some utterances, whereas TikTok’s additionally growing AI music era processes and text-to-video creation instruments as properly, and all of those may seemingly be built-in into an expanded chatbot providing, making it a lot simpler for TikTok customers to seek out these varied functionalities.
So whereas Meta has pushed its AI chatbot out to all of its apps, offering a brand new option to faucet into its AI instruments, TikTok would primarily be following the identical blueprint, although I believe that TikTok’s device might be extra centered on useful discovery, and making it simpler for customers to entry all of its varied instruments, versus developing with textual content summaries as responses.
As a result of that performance, on Fb and IG, doesn’t really appear that beneficial. I imply, certain, it’s superb what the most recent AI instruments can produce, and it’s fascinating to have the ability to, say, generate a visible, based mostly on a textual content immediate in-stream.
However actually, how many individuals are tapping on Meta’s AI search prompts to get extra information on a publish within the app?
I believe TikTok will transfer in a barely totally different route, offering a extra useful AI bot that may primarily incorporate all of its increasing AI creation instruments into one, making it simpler to attempt them out.
We could discover out quickly, with TikTok shifting to activate its “Genie” bot.
