Whenever you create an advert, you’ve gotten the choice of utilizing as much as 5 handbook main textual content variations.
I haven’t seen any official documentation from Meta about what number of variations we must always present to finest optimize, however there are clues.
At Least Three
When you’ve written out your first main textual content choice, you’ll see a message that it’s not optimized. Hover over it and also you’ll see the next:
Add 2 or extra textual content choices. The extra textual content choices you utilize, the extra you’ll be able to cut back artistic fatigue and personalize your advert for every one who sees it.
When you add a second choice, it reads “partially optimized.”
And whenever you add a 3rd choice, the message will disappear.
So, it seems that Meta desires us to make use of at the very least three main textual content variations. I’m unsure what information that’s based mostly on, but it surely’s clear that’s what Meta desires us to do.
What About Headlines?
What’s attention-grabbing is that I don’t see that message when offering headline choices, so a number of choices is probably not as vital there.
I normally add about three main textual content variations, however how about you?
