With X touting record-high utilization figures earlier within the week, it’s attention-grabbing to notice that in response to the platform’s newest EU disclosure information, X utilization truly dipped within the EU within the second half of 2025.
As a part of X’s reporting obligations as a result of Digital Companies Act, X must report on its utilization, moderation exercise, and moderation staffing at common intervals, which will be audited by EU authorities.
So whereas X doesn’t need to publish full consumer counts, because it’s now not a publicly listed firm, it’s required to share correct utilization information for the EU area. And in response to its newest report, masking the second half of 2025, X utilization dipped barely in the latest reporting interval.
X had truly seen an uptick in utilization within the first half of 2025, reporting simply over 76 million energetic EU customers. However that dropped by 11 million within the final six months of the yr, equal to an nearly 15% decline, with X registering 64.8 million customers within the area.
Which is a major dip, although it’s also largely consistent with X’s general utilization tendencies, with the numbers rising and dropping with every report.
However the bigger level of be aware right here is that X utilization shouldn’t be rising, regardless of the corporate’s repeated claims that it’s been setting new utilization data, in addition to new highs in consumer engagement.
On the identical time, that is EU-only information, and it could possibly be that X is seeing completely different engagement tendencies in different areas. It’s laborious to know, as a result of X doesn’t share full utilization insights. Nevertheless, if these tendencies maintain in different areas, that might recommend that X isn’t gaining traction as a serious platform, and has continued to say no for the reason that change over from Twitter again in 2023.
That stated, X’s consumer base has grown considerably in comparison with Twitter’s consumer counts.
In July 2022, months earlier than Elon Musk bought the platform, Twitter reported having 238 million complete monetizable each day energetic customers. In Could 2024, Elon Musk claimed that X had reached 300 million each day actives, whereas in February, Musk claimed that X truly had a billion customers general, primarily based on the logic that “the quantity of people that have the X app put in is properly over a billion,” Musk stated.
Which isn’t how any platform measures its consumer counts, apart from LinkedIn. X has additionally beforehand reported having 500 million to 600 million month-to-month energetic customers.
So X has, at the very least anecdotally, grown its viewers underneath Elon Musk’s administration. In the meantime, Musk continues to assert that X is seeing report highs in utilization every time a serious information occasion happens.
So perhaps, general, X utilization continues to be excessive, however primarily based on the one auditable information out there, it appears like X has misplaced relevance within the EU, although it’s not a definitive pattern as but.
Additionally, X’s moderation staffing ranges for the EU have additionally continued to say no, dropping from 2,294 moderation workers in November 2023, to 1,059 as of this newest report. So there’s additionally that.
