It’s troublesome to maintain up with all the modifications and conflicting suggestions associated to Meta promoting. There isn’t a single supply of reality that’s simple to devour or persistently dependable. So the place do you flip?
At any time when an advertiser involves me on the lookout for an answer to this battle, I refer them to my podcast. Sure, my weblog and movies are useful, too. However The Pubcast is greatest at condensing issues, options, and greatest practices into six to eight-minute bursts.
I revealed an episode each week in 2025, following this simplified format. I went via the playlist to isolate people who I’d suggest to provide the greatest grasp of Meta promoting immediately.
Take heed to the eight episodes beneath to enhance your information of how issues work and set up a assured method to Meta promoting going ahead.
1. Abandon Complexity and Technique Myths
Advertisers stay obsessive about secret methods and complicated constructions that promise certainty. These episodes clarify why complexity is commonly the issue, not the answer.
Cease Trying to find the Magical Advert Technique (June 4, 2025)
There’s a purpose that complicated, branded methods with cool names are standard. Advertisers, in the hunt for an answer to their dangerous outcomes, assume there’s some secret resolution. And people difficult methods appear subtle, so that they’re convincing.
As a rule, the implementation of those methods solely results in disappointment. Not solely do the good outcomes not comply with that have been promised, however efficiency might endure extra as a result of segmentation and watered-down budgets inherent in complicated methods.
The Case for Easy Meta Advert Campaigns (March 12, 2025)
If you’re not getting the outcomes you need, the most effective first step is to strip away pointless complexity. Not solely might you be getting in your personal approach, however a simplified method helps higher isolate what does and doesn’t work.
Too many campaigns and advert units fragment finances and outcomes. It prevents Meta from spending your finances optimally, and places you able of trying to compete in opposition to your self.
Most advertisers can succeed with a single conversion-focused marketing campaign and advert set. Simplicity shifts focus again to adverts, presents, touchdown pages, and attribution.
It doesn’t imply that you must solely create one marketing campaign with one advert set. There are all the time exceptions. However a simplified method means beginning easy and including complexity solely to resolve an issue.
2. Cease Preventing the Platform
Success is more and more much less depending on advertiser management. These episodes problem conspiracy considering and resistance to automation, changing frustration with readability. When you perceive how Meta really works and the way literal the algorithm is, many perceived issues make extra sense.
Embrace Your Lack of Management (October 22, 2025)
Meta has more and more prioritized a streamlined, automated, and templated method over the previous few years. Advertisers have fought these modifications each step of the best way.
And that creates issues. Most advertiser frustrations come from a want to manage all the pieces, together with the issues they’ll’t management now. Automation is commonly rejected as a result of it threatens conventional perceptions of advertiser worth.
As a lot as advertisers might wish to reject automation, Meta has a enterprise incentive on your adverts to succeed, not fail. So there’s no good purpose to pressure you to worsen outcomes.
Resisting automation limits efficiency and long-term relevance. So as a substitute, embrace it.
Perceive How Meta Promoting Really Works (November 26, 2025)
Conspiracy theories thrive with out a basis in how issues work. Advertisers will imagine each rationalization for his or her dangerous efficiency that removes the blame from themselves.
That modifications once you perceive what’s and isn’t potential. Meta’s Assist Heart paperwork provable information concerning the mechanics of promoting. Prioritize understanding these items.
Understanding how issues work will result in clearer evaluation and higher, extra assured choices. And these choices are primarily based in reality, not concept.
3. Deal with What Makes a Distinction
When adverts don’t work, the intuition is guilty Meta or change construction. These episodes carry the main target again to accountability, fundamentals, and execution. The largest good points nonetheless come from higher adverts, higher presents, higher understanding, and higher choices.
Why Aren’t Individuals Appearing on Your Advertisements? (August 27, 2025)
When adverts aren’t working, advertisers are fast to contemplate the assorted levers they’ll pull. They begin tweaking focusing on, bidding, placements, and marketing campaign building within the hope of bettering efficiency. They’re specializing in all the improper issues.
It’s not that these levers by no means make an affect. However altering them isn’t practically as reliable as focusing in your adverts. As a result of your adverts can all the time be higher, the time spent on bettering them is worth it.
If you’re not getting good outcomes, the important thing query to reply is why individuals aren’t performing on the adverts. Weak efficiency is often an advert, supply, or touchdown web page drawback. Deal with the psychological levers of your adverts, quite than the structural levers that won’t make a distinction.
The 4 Traits of Profitable Advertisers (April 23, 2025)
Essentially the most profitable Meta advertisers share a small set of constant traits.
They prioritize simplicity and keep away from pointless complexity, figuring out that difficult isn’t essentially higher. The truth is, it’s typically the other.
They’re keen to alter because the platform evolves. We’ve seen so many modifications to Meta promoting through the previous decade, and the intuition is to withstand. This resistance isn’t a path to long-term success.
They study primarily from doing, not from chasing gurus. They know that their model, web site, product, and issues are distinctive to them. There’s no higher trainer than their very own experimentation.
And so they take accountability for outcomes as a substitute of blaming Meta. Whereas Meta isn’t good, blaming the platform isn’t productive. By specializing in your self, you have got extra management.
These traits create readability, confidence, and higher choices.
4. Repair How You Suppose About Outcomes
A typical promoting mistake is making assured choices primarily based on weak or deceptive data. These episodes reinforce that deciphering efficiency issues as a lot as efficiency itself. When you don’t perceive what outcomes really imply, each optimization determination that follows is in danger.
Correlation, Causation, and Meta Advertisements Errors (June 25, 2025)
What really triggered your shift in efficiency? Was it the change you made? Or was it an exterior issue you aren’t contemplating?
Advertisers are fast to place far an excessive amount of worth on correlation. However small pattern sizes, randomness, and elements exterior of our management typically have way more affect on outcomes than we acknowledge. The result’s that we make dangerous choices primarily based on unreliable data.
The power to decipher the distinction between causation and mere correlation is the signal of a classy advertiser.
Let Outcomes Be Your Information (Might 14, 2025)
Keep away from inflexible guidelines and common greatest practices. They hardly ever apply cleanly throughout advert accounts and industries. Selections like inventive cadence and focusing on restrictions rely solely on context.
Significant developments which might be distinctive to your scenario are way more helpful than one other advertiser’s technique. When deciding tips on how to alter, let your outcomes be your information.
Subscribe to The Pubcast
I will probably be increasing The Pubcast in 2026, transferring from one to 2 weekly episodes:
1. Pubcast Pictures (Tuesdays)
These comply with the format of the episodes above. Brief (6-8 minutes), power-packed episodes on a single subject that shortly describe an issue and description an answer.
2. Pubcast Questions (Thursdays)
New for 2026, these will probably be 4-5 minute episodes that reply listener questions. You’ll be able to hearken to the primary episode for an instance and submit your personal query right here. Who is aware of? Perhaps your query will probably be answered on a future episode!
You’ll be able to hearken to The Pubcast on my web site and out of your favourite podcast platform (comparable to Apple Podcasts and Spotify). You may as well subscribe to Podcast Alerts and also you’ll be notified at any time when I’ve revealed a brand new episode.
The publish 8 Episodes to Perceive Meta Promoting As we speak appeared first on Jon Loomer Digital.
