Meta promoting adjustments so shortly. An advertiser’s largest concern is an incapacity to remain on high of the related adjustments in order that they’ll proceed utilizing the simplest options and methods. You can’t fall behind.
Assume I’m exaggerating? Take into consideration the panorama of Fb (earlier than Meta) promoting previous to 2021. The iOS 14 adjustments hadn’t hit but. No Benefit+ Purchasing Campaigns. Viewers enlargement wasn’t even a factor. Promoting — and the efficient strategy to it — was fully completely different.
It’s been my aim to fill an essential want since I began publishing to those pages in 2011 (I’ve seen some issues!). Minimize via the nonsense and provide the information, updates, tutorials, and case research that make you a complicated advertiser.
The issue, in the event you might name it one, is that the quantity of content material I create comes out at a excessive velocity. Effectively over 1,000 weblog posts, 1,000 movies, and 500 podcast episodes. The knowledge is there, however it’s straightforward to fall behind.
One of the simplest ways to get management of all of this info is thru electronic mail alerts. After 13 years of doing this, I’m assured that I’ve lastly bought this proper.
Not everybody has the identical wants. A few of us eat weblog posts whereas others choose movies or podcasts. I can’t assume to know what you need.
In consequence, I’ve segmented the methods I’ll notify you fully in a different way for 2025. Every little thing is totally clear — you already know what you’re getting and the way typically you’ll get it. It’s also extremely straightforward to regulate your alerts.
Get the updates you need while you need them. Listed below are your choices…
1. Weblog Alerts
Frequency: 1 per week
This weblog is the place it began so a few years in the past. That is the medium the place I used to be most snug, and it’s how I shortly turned identified. For those who run a seek for something associated to Meta promoting, you’ll undoubtedly discover my content material.
My weblog posts are freed from fluff. Really, this put up is essentially the most “fluff” you’ll discover on my weblog. In any other case, anticipate numerous articles with the aim of instructing and clarifying every little thing it’s essential to know within the easiest way attainable.
I’ve established a routine the previous few years. Barring uncommon exceptions, I publish one weblog put up per week. These usually go stay on Monday with an electronic mail alert arriving very first thing on Tuesday morning.
These alerts are conversational and to the purpose. Right here’s an instance of a latest Weblog Alert:
If you’d like weekly Weblog Alerts, subscribe on the hyperlink under:
https://www.jonloomer.com/blog-alerts/
2. Video Alerts
Frequency: 3 per week
In late 2022, I began recording 1-minute instructional movies, primarily about Meta promoting. As soon as I made these part of my every day routine, I made a decision it was essential to function them on my web site.
There may be now a Fast Video Tutorial part on jonloomer.com, and I publish one in every of these 3 times per week. Every 1-minute video features a quick weblog put up under it with a fast tip (which give them worth over the movies of mine you may discover on social media). These are extra abbreviated in comparison with my full weblog posts, however tremendous useful.
I exploit weblog posts to elucidate deep subjects that require extra background and data to speak. The video posts are for subjects that may be communicated with a lot shorter ideas, although they’re filled with worth.
For those who subscribe to Video Alerts, I’ll ship you an electronic mail at any time when I’ve revealed a brand new video put up (often 3 times per week). The format is much like the Weblog Alerts instance above.
To subscribe to Video Alerts, click on the hyperlink under:
https://www.jonloomer.com/video-alerts/
3. Podcast Alerts
Frequency: 1 per week
The Pubcast is making a comeback! I began The Pubcast in 2013 as a option to focus on enterprise and promoting subjects in a novel method. However my podcast turned a casualty of the time I wanted to dedicate to video creation.
The “outdated” Pubcast has a enjoyable backstory. It started as an informal interview format, and I’d typically share a drink with my visitor. We’d discuss a variety of enterprise subjects, from entrepreneurship to promoting.
My podcast is making a return in 2025. The most recent iteration of The Pubcast is completely different than what you’ll discover elsewhere. I do know you’re busy. There isn’t senseless chitchat and useless air. These are quick (5-10 minute) episodes that get straight to the purpose.
Whereas The Pubcast of years previous coated many various enterprise subjects, the brand new model will prioritize Meta promoting. These will function episodes that react to information, focus on my exams, and clarify my philosophical strategy to promoting.
The plan is to publish one episode per week. Subscribe to Podcast Alerts under:
https://www.jonloomer.com/podcast-alerts/
4. Weekly Recap
Frequency: 1 per week
So at this level, you’re beginning to perceive simply how a lot content material we’re speaking about each week:
- 1 weblog put up
- 3 video posts
- 1 podcast episode
Perhaps you need to keep on high of the entire new content material, however you already know that you just’ll by no means sustain with my emails in the event you’re alerted each time I publish one thing new. Weekly Recaps are an ideal possibility.
With Weekly Recaps, I’ll ship you one electronic mail each week with a log of every little thing I revealed throughout the prior seven days, together with hyperlinks and temporary explanations.
Subscribe to Weekly Recaps under:
https://www.jonloomer.com/weekly-recaps/
5. Cornerstone Promoting Suggestions
Frequency: 1 per week
This one is a bit completely different from the alerts above. As an alternative of getting notified of my latest content material, Cornerstone Promoting Suggestions will set a basis of studying.
Whereas it’s essential to remain on high of every little thing that’s taking place now, I’ve realized that individuals typically miss a number of the most essential content material I’ve ever revealed. So I created a subscription that sends out my hottest and useful posts to begin off every week — for a whole yr.
These are “cornerstone” finest practices guides and tutorials that can assist you perceive how every little thing works.
Listed below are some examples:
- Frequent Concentrating on Errors Advertisers Make
- A Information to Meta Adverts Optimization for Supply
- 8 Causes Your Adverts Aren’t Changing
- Benefit+ Viewers Greatest Practices Information
- Get Began with Benefit+ Purchasing Campaigns
- Bid Methods Greatest Practices for Meta Promoting
- A Information to Breakdowns in Meta Adverts Supervisor
- Frequent Advert Set Optimization Errors Advertisers Make
In contrast to the opposite subscriptions listed right here, Cornerstone has an outlined starting and finish. However the supply of this content material will final for a whole yr (and perhaps longer!).
Cornerstone is an effective way to shine up the sides in your Meta promoting data. You may subscribe on the hyperlink under:
https://www.jonloomer.com/cornerstone/
6. The Full Funnel
Frequency: ??!!
Are we actually going to do that? Sure. Sure, we’re.
The best viewers for The Full Funnel could also be a bit insane. You may have full disregard to your inbox. You need every little thing from me, and also you don’t care how typically I message you. This could put you into the acute (however lovely) minority.
The Full Funnel will mechanically subscribe you to every little thing:
- Weblog Alerts
- Video Alerts
- Podcast Alerts
- Weekly Recaps
- Cornerstone Promoting Suggestions
You’re going to get loads of emails from me. You don’t have any excuses at this level. For those who report me for spam after willingly subscribing to The Full Funnel, I’ll query your intelligence.
Nonetheless, this isn’t a lifetime dedication. We make errors. If it ever turns into an excessive amount of, you possibly can unsubscribe from every merchandise individually.
For those who’re cool sufficient, you possibly can subscribe to The Full Funnel under:
https://www.jonloomer.com/full-funnel/
The Paid Stuff
Oh yeah, there’s this, too.
Every little thing listed above is 100% free. However, you possibly can take your obsession to understanding Meta promoting to a different degree.
I began the Energy Hitters Membership greater than a decade in the past. PHC – Elite members get entry to the next:
- Personal Fb group of useful, skilled advertisers such as you
- Extra entry to me via the group
- Weekly Technique Classes (like a bunch Zoom name of 10-15 individuals)
- Weekly webinars to maintain you up to date on what’s taking place now
- Entry to JonBot, my AI-powered chatbot to get your questions answered
- Coaching and webinar library
- Reductions on one-on-one periods with me ($247 vs. $497+)
Be part of my group on the hyperlink under:
https://www.jonloomer.com/phc-elite/
Whereas I not often tackle shoppers, you possibly can guide one-on-one periods with me. Previous to our session, you’ll full a questionnaire to offer essential background on what you’re doing now and what you hope to perform. The session itself is 45 minutes and shall be carried out over Zoom in order that we will display screen share if vital.
One-on-one periods are perfect for advertisers who’re superior however want a second opinion. You’re spending hundreds of {dollars} per 30 days on adverts (or working hundreds of {dollars} in adverts for shoppers), and a single takeaway from these periods could make an enormous distinction. These should not for newbies.
PHC – Elite members additionally get a reduction. To guide your time with me, go right here:
https://powerhittersclub.com/one-on-one-facebook-marketing-coaching/
Your Flip
Do you have got any questions in regards to the alerts or providers talked about right here?
Let me know within the feedback under!
