Seeking to get a greater deal with in your social media efficiency, and what you’ll be able to count on to see out of your social advertising and marketing and promotion efforts?
It will assist. The group from Socialinsider lately revealed their newest social media advertising and marketing benchmarks report, which seems at common efficiency stats based mostly on 70 million complete posts throughout TikTok, Instagram, Fb, and X.
The full report seems at engagement charges per put up, impressions, likes, feedback and shares, in addition to posting frequency benchmarks for every app.
That gives some comparative context round what you’ll be able to count on to see in every, based mostly on the most recent traits. And whereas experiences like this are influenced by the precise profiles analyzed, and the content material of every put up, it might provide help to higher contextualize your efficiency, and set extra life like benchmarks in your course of.
The important thing notes from Socialinsider’s 2026 report are:
- TikTok’s engagement price is 3.70%, up 49% YoY
- Instagram’s engagement price is 0.48%, staying nearly flat in 2025
- Fb averaged 0.15% engagement, dipping in early 2025 and declining progressively afterward
- Common feedback per put up fell on TikTok (24%) and Instagram (16%), suggesting a shift towards extra passive engagement
- Manufacturers put up a median of 5 posts per week on Instagram and TikTok
Some useful notes, which can offer you a greater concept of what to anticipate out of your put up efficiency this yr.
