Worker advocacy applications can assist to amplify your model messaging, utilizing the non-public profiles of your workers to increase your attain in new methods.
And when you think about that private profiles typically get extra attain than model accounts, it’s much more related. However you can also’t be too prescriptive, as seeing the identical, generic, templated message from every of your workers appears pressured, boring, and is unlikely to be efficient.
Want extra convincing on the worth of worker advocacy? This infographic from the group at Giraffe Social Media offers a spread of notes on the potential of an efficient worker activation plan.
